Brand & Identity
MoodUp is a boutique Salon focused on providing the best services for value. They believe in creating a space thats welcoming and at the same time geared towards a younger audience that might not have a large monthly budget for Salon services.
With a growing consumer base in Nail Art, MoodUp decided to provide services at affordable prices so that people from of every age could indulge.
With a growing consumer base in Nail Art, MoodUp decided to provide services at affordable prices so that people from of every age could indulge.
Concept
MoodUp is nestled in the middle of one of the busiest street of Mumbai. It sees a lot of Gen Z and young Millennials crowd. With a litter of Earthy Cafe's and Restaurants, MoodUp wanted to stand out yet draw in the young crowd.
We focused on a vibrant colour scheme, with bold yet feminine type.
Moodboard
Logo Explorations
Logo
Text & Illustration Design
We created designs that elaborate the 'mood' of the brand through quirky text, combination of branded fonts, and creating custom branded illustrations.
We focused on creating designs that would be in harmony with the brands identity and would attract a young audience.
We focused on creating designs that would be in harmony with the brands identity and would attract a young audience.
