Brand & Identity
Humbl Kitchen is a cloud kitchen that delivers fresh healthy patties in Mumbai, India. With a farm to kitchen concept, all their raw materials are locally sourced. Everything is handpicked and handmade.
In the Hindu Tradition there is this phrase 'Seva Bhav’. Doing any activity as a service to society. Humble Kitchen is exactly this. Humility and Service are the corner stone of their identity. Therefore also the foundation of our design.
Target Audience: People in the age group of 30 - 45, who prioritise health & are conscious about their impact on the planet.
Concept
With 'Humility' as the forefront we created illustrations that depict this value.
We created a world of small people and large ingredients to represent
1. We desire nothing more than being in the service of creation.
2. The star of the show is not us, rather the ingredients and the final product.
We created a world of small people and large ingredients to represent
1. We desire nothing more than being in the service of creation.
2. The star of the show is not us, rather the ingredients and the final product.
The focus was on versatility of the product and creating a vibrant brand that their audience will connect with.
Juxtaposed to the central idea we chose bright colours to make it stand out on market shelves.
