Brand & Identity
Soma Originals is a health and wellness brand rooted in the ancient healing science of Ayurveda. Soma is the name of the moon god in Sanskrit Language and also the plant from which the Indian demigods extracted elixir and gained immortality.
Concept
While keeping it rooted we wanted the design to also appeal to the customers of this day and age.
The colour palette chosen is grounded yet vibrant. The illustration although of Soma God has been designed to interact with the current aesthetics seamlessly. The text has been chosen to create the same effect. Being proud of our roots and taking the teachings forward.
The colour palette chosen is grounded yet vibrant. The illustration although of Soma God has been designed to interact with the current aesthetics seamlessly. The text has been chosen to create the same effect. Being proud of our roots and taking the teachings forward.
Moodboard
Early Sketches
Logo
Packaging
