Brand & Identity
A boutique creative agency, using art to convey crucial business information in creative ways to their potential customers.
FilmGoi is a neologism derived from a 13th century Persian storytelling art form: DaastanGoi, where “Goi” means “to tell a story”.
FilmGoi is a neologism derived from a 13th century Persian storytelling art form: DaastanGoi, where “Goi” means “to tell a story”.
Concept
Drawing inspiration from Persian Art, renowned for its amalgamation of diverse illustration styles seamlessly layered in a two-dimensional arrangement, our emphasis centred on the concept of crafting a visually captivating collage to amplify the brand's identity.
Moodboard
Design
Through a series a brainstorming sessions we boiled down the brands identity to three distinct categories.
1. Conveying business information
2. through the art of storytelling
3. utilising the creative medium of videography.
1. Conveying business information
2. through the art of storytelling
3. utilising the creative medium of videography.
Symbol
We integrated their Persian inspiration, merging it with modern surrealism in a way that highlights their brand offering.
Main Idea
Sketches
Iterations
Final Symbol
Word Mark
Kufic script was adopted by early Persian calligraphers and has had a massive impact on their art and culture.
We used a font which was retrofitted to the Kufic grid, borrowing from its form. It immediately gives a feeling of something historical and cultural.
Logo
Customised Graphics
We created a series of customised graphics to be used in different collaterals which further expands the brand identity.
