The Brand
Jaipur Modern is an award winning restaurant based out of India. Having 2 verticals namely their store and kiTchen, they strive to represent artisanal food and craft.
Nuanced Brand Challenge
The brand approached us with a nuanced rebranding challenge: to evolve their identity while preserving the equity of their decade-old wordmark and resolving a fragmented visual system.
Our task was to craft a cohesive, elevated brand experience that spanned both verticals - Kitchen & Store. From print and packaging to in-store experiences and delivery touch points we reimagined every customer-facing asset to unify and refine the brand’s presence. Below will be focused on ‘Kitchen’
Before - Fragmented ‘Kitchen’ identity & Rigid design system
Primary Brand Mark - Building on existing asset which has garnered a lot of value over the last decade
Logo Lockups - Expanding visual identity.
Pizza Box
Menu Design
