Brand & Identity
In Indian tradition, cooking is not just an act but a ritual of the body, mind, and soul. One was expected to bathe and pray before entering the kitchen, a space where the sacred fire resides.
Śuci (Shoochi), meaning purity in Sanskrit, was born from this belief. Founded by a grandmother with decades of experience blending spices, it is rooted in care, intention, and the healing power of food. Each blend is crafted using clean ingredients and timeless traditions.
Śuci (Shoochi), meaning purity in Sanskrit, was born from this belief. Founded by a grandmother with decades of experience blending spices, it is rooted in care, intention, and the healing power of food. Each blend is crafted using clean ingredients and timeless traditions.
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Other Lockups
Decorative Tiles &
Indian Homes
Across India, kitchens and courtyards were more than functional spaces, they were stages for daily rituals, always alive with scent, sound, and warmth.
Decorative tiles lined the walls and floors, bearing floral and geometric motifs inspired by mandalas, jaalis, and sacred symbols.
At Śuci, this visual language is a quiet tribute. A nod to the homes we grew up in — where geometry, memory, and food intertwined. Not recreated, but remembered.
Brand Asset Expansion
Wrapped for the
Urban Kitchen
Bold colours reflect the richness of the spices within, while minimal patterns offer a quiet nod to Indian heritage.
Sophisticated yet warm, Suci’s design speaks to the contemporary Indian and the global palate, rooted in tradition, styled for today.
